Flora Pop
Category: Branding, Packaging, Environmental Design
Flora Pop, an emerging brand of probiotic soda, needs a brand identity and marketing strategy that will make their drinks stand out to young consumers.
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How can we market and raise brand awareness for a new probiotic soda brand?
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With more people, including younger consumers, thinking about gut health and overall wellness, probiotic drinks are on the rise. The market for “functional beverages” is worth $53.9 million, and with major retailers making more space for brands like Poppi and Olipop, that number is expected to keep growing.
Flora Pop’s brand and marketing strategy appeal to wellness-conscious Millennial and Gen Z consumers with appealing colors, visuals, and flavors.
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Collaborator: Emily Schuman
Timeframe: 20 weeks
Tools: Photoshop, Illustrator, Figma, Webflow
From Brand Identity to Environmental Design
Flora Pop’s colorful branding and packaging are inspired by psychedelia, pop art, and California landscapes. The website and social media highlight Flora Pop’s selling points: flavors, wellness benefits, and social good.
The brand’s footprint extends beyond store shelves to an immersive pop-up featuring an interactive photo area, a place to relax, and free cans of Flora Pop’s newest offering, Blueberry Rhubarb. 1970s inspired lawn furniture and a 3-wheeled psychedelic bus covered in 3D flowers and transparent clouds make this pop-up a memorable experience.
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Acrylic, vinyl, steel, aluminum, wood, formica, canvas
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Lake Union Park in Seattle’s South Lake Union neighborhood. Located near a popular museum, swim beach, spray park, and Google and Amazon offices, this area has very high summer foot traffic.
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Overall space: 18’x30’
Vehicle: 11‘2” long, 6’1“ high (8’6” with sign), 5’8” wide
Vehicle sign: 6’11“ long, 3’ high, 2” thick
Chairs: 24”x20”x34”
Tables: 18”x22”x22”
Umbrellas: 8’x8’x8’
Mailbox: 1’x6”x4’
Process
Research, moodboard, type and color exploration, stylescape
Can art compositional sketches
Pop-up concept sketching
Pop-up site scouting and scale drawing
Pop-up development sketches