Moments that Connected Us
Categories: Illustration, Production Design, Nonprofit Communications
An illustrated set of cards to create sense of community during an ongoing pandemic.
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How can Pride Foundation communicate a sense of connection and community despite social distancing and without photographs?
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These cards were created as a touchpoint for Pride Foundation’s donors, grantees, and community members.
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Pride Foundation is an LGBTQ+ community foundation. They provide scholarships and grants to queer and trans students and organizations in Washington, Oregon, Montana, Idaho, and Alaska.
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Roles: Layout designer, illustrator, pre-press
Collaborators: Katelen Kellogg
Timeframe: 6 weeks
Tools: InDesign, Photoshop
Instant “Photos”
Our team conceived of a series of “snapshots” depicting milestone moments from the pandemic years. To solve for the lack of recent photos, I created a series of custom illustrations depicting shared pandemic-era experiences in which recipients could see themselves. I designed the cards themselves to be held together in a deck with an obi introducing the series.
Once design and illustration were finalized, I prepared the final design files for offset printing. The printed cards went out to donors and community members across the Northwest.
Process
Initial concept sketch
Thumbnail sketches
Evolution of an illustration, from paper and pencil to Photoshop